What is Google Search Console
Google Search Console is a free service that helps you monitor and maintain your website’s online presence with Google’s search queries. You don’t have to sign up to Google Search Console for your website to be indexed and listed by Google. You can get better results, analyze and optimize your search results and traffic if you sign up and add your Websites and Apps to Google’s services.
Why Use Search Console?
- make sure Google can access your web content
- submit new content or remove old content you no longer want showing up in Google search results
- see if your mobile website is performing well for visitors searching on their mobile devices
- help keep your site clean, monitoring and resolving malware or spam issues
- minimize site disruption
Who is it for?
Google Search Console is for anyone with a website. Including:
App Developers can integrate their apps seamlessly
Web Developers monitor and resolve common markup issues like errors in structured data
Site Administrators can monitor and resolve server errors and site load issues
SEO Specialist and internet marketers can monitor their traffic, optimize their ranking and utilize Google’s other tools like Analytics, Trends and Ad Words.
Google’s Basic Checklist – What is it?
This basic checklist by Google provides a few questions you should “ask” about your website. These questions will help when adding your website to Google My Business. These are great questions and include:
- How do I get my website or app on Google
- Is my quality valuable and/or engaging
- how do I make my website mobile friendly
- is my website secure
- how do I make my content quick and easy to access on all deliverables
Whether using Google Search Console for your website or your mobile app GSC will notify you of any unusual events including if your site violates any of Google’s guidelines or policies.
Using Google Search Console with your Website
When content changes on your website
- inform/notify Google which page(s) not to crawl via your robots.txt or NOINDEX tags. I prefer utilizing the NOINDEX/NOFOLLOW tags as it’s an easier method.
- Notify Google which pages to crawl by updating your sitemap.
- Use Fetch as Google tool for testing and viewing purposes and tell Google just how you want your post to appear in a search result
Using Google Search Console with your App
When content changes on your Apps
- Test and make sure that Google can access your pages using App Indexing Search Preview
- Notify Google which pages to crawl by updating your sitemap or markup
- use the Google Search Analytics Report to confirm that your site or app is getting impressions and clicks
Google Search Console Analytics Report
Understanding your Google Search Console Analytics Report
Your Search Analytics Report shows how often your website appears in Google search results. The default view on your dashboard displays your website’s click count coming from Google for the previous month. In order to change your dashboard to display different metrics, check or uncheck the corresponding box.
Clicks – click count from Google Search results that landed a visitor on your page.
Impressions – similar to how much of an impression you make on a person. Did they stay long, just visit one page or click through to another link or page?
Click Through Rate (CTR) – a combination or average of your click count and impressions. The formula is Clicks divided by impressions equals your CTR.
Position/Ranking – what position or where you rank on the Google Search results page.
Getting your App on Google Search Console for Apps
It’s important to note that your Android App must be published on Google Play. If your Android App is not on the Google Playstore then you won’t be able to access Google Search Console and Analytics. The process of adding your app is similar to adding your website. Simply log into your Google Search homepage.
It’s important to note that if your android app is not already published on Google Play you won’t be able to access Google Search Console and Analytics. Therefor it’s important to publish your app to Google Play dashboard first. The process of adding your app is similar to adding your website. Simply log into your Google Search homepage.
Click the Red Box that says “Add A Property”
Click the drop down box and select “Android App”
Open a new tab and go to play.google.com. Locate your apps page and copy the URL. Paste your URL into the “Add a Property” dialog box that says “com.example.app”. You do not need the entire URL just the end portion. Click the “Add” button after pasting your URL.
You’ll receive an e-mail stating that your App has been added and you should now associate it with a website if you have one. Pick your site URL and click “Associate” button.